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The Pioneer |
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Beginning |
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Foreign Expertise |
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Brand Portfolio |
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Manufacturing |
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The Future |
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| BEGINNING OF THE GROUP |
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The
natural sequel to this success was the formation of a group of industries
and the Associated Motorways Group of Companies soon came into existence.
Associated Rubber Industries Limited became the pioneer bicycle
tyre manufacturer. Associated Vacu-Lug Company Limited was the first
(and only) giant off-the-road tyre rebuilder. Associated Batteries
Company Limited began the manufacture of the "Yuasa" Automotive
Batteries and Associated Cables Limited was the pioneer cable manufacturer
-this Company is now functioning as an independent entity. Associated
Electrical Corporation Limited started the manufacture of the tamed
Sisil Refrigerator.
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| FOREIGN EXPERTISE |
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Foreign collaboration in industry had been unknown in this country until the Associated Motorways Group introduced this concept. The Inoue Rubber Co. Ltd. of Japan participated in the production of Lotus Brand bicycle tyres and tubes. Vacu-Lug Co. Ltd. of England helped to rebuild tractor and other heavy duty earthmover tyres while the Yuasa Battery Co. Ltd. of Japan joined hands for the manufacture of automotive batteries. |